Insights from Airbnb’s New Messaging

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Airbnb recently rebranded, redesigned their website, and adopted a new homepage headline and positioning statement, too. Having been a very active Airbnb host over the past year myself, I think the new copy offers insights on how an evolving brand can […]

Kano for Purposeful Copywriting

The Kano Model's categorization of attributes can be helpful to writers, too.

Writers can adopt a tool from the product designer’s toolkit—The Kano Model—to help focus their writing, improve message quality, and just maybe delight their reader, too.