How This Starbucks Poster Builds Loyalty 3 Ways

How Starbucks builds loyalty 3 different ways with one poster

Saturday was a scorcher, here in Pasadena. Walking through Old Town, I popped into a Starbucks to rehydrate with one of those squashed little bottles of Pellegrino. The lineup was looong. Everybody wanted their iced-whatever. Anyway, while I waited, this clever, clever […]

Kano for Purposeful Copywriting

The Kano Model's categorization of attributes can be helpful to writers, too.

Writers can adopt a tool from the product designer’s toolkit—The Kano Model—to help focus their writing, improve message quality, and just maybe delight their reader, too.