How This Starbucks Poster Builds Loyalty 3 Ways

How Starbucks builds loyalty 3 different ways with one poster

Saturday was a scorcher, here in Pasadena. Walking through Old Town, I popped into a Starbucks to rehydrate with one of those squashed little bottles of Pellegrino. The lineup was looong. Everybody wanted their iced-whatever. Anyway, while I waited, this clever, clever […]

Insights from Airbnb’s New Messaging

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Airbnb recently rebranded, redesigned their website, and adopted a new homepage headline and positioning statement, too. Having been a very active Airbnb host over the past year myself, I think the new copy offers insights on how an evolving brand can […]